Scotch & Soda

Challenge: This exciting Dutch fashion house entrusted the Kesslers team the execution of their Spring-Summer window campaign, inspired by Musa Shiya, the Japanese-born, Honululu-raised Hawaiian Shirt maker. Requiring an updatable island in varying sizes for different store and window types, our challenge was to realise the creation of a simple set of kit that could be shipped in one consignment, containing four different displays each for men’s and women’s collections, which were ‘store-friendly’ and could be readily updated by colleagues. While we needed to bear in mind the practical operation elements, the requirements for the design pieces were aspirational, drawing in influences from key parts of Shiya’s life and showing the clothes off to their best advantage in each window.

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Strategy: Using an island base with magnetic graphic sets for ease of replacement, we used a series of brass poles to allow the VM elements to hang from, while creating a simple, classic and elegant frame for the mannequin and prop elements. The project was super fun and allowed us to work the our sister company, Gardners, for printed banners and framed canvases and specialist partners for the bespoke 3D tropical island backdrop made of individual printed paper leaves. Our assembly team packed specially made shipping crates with over 20 combinations of displays for shipping to stores across the world, from the USA and Europe to Asia and Australia. We loved seeing the displays brought to life in windows, including our local Carnaby Street store.

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