Wheyhey are a team of British and Irish healthy treat pioneers committed to changing the face of food without compromising on either health or taste, specialising in low sugar, low calorie ice cream and treats.
Our Engineers worked on the structural hut elements to get these looking perfect and functional for the store environment, whilst our procurement team got to work sourcing the props, flowers and neon signs. This was a really fun brief for the team compared to some of the usual fixtures and fittings that we support with, so the engineers really got involved in realising the creative intent.
Our sample shop team hand built this one-off unit and incorporated all of the prop elements and branding into it as they went, so it made for a simple execution on-site on the night of the install.
The pop-up looked fantastic and was launched to great fanfare on social media. Shoppers loved the summer treats available and it went so well that the next one popped up a few weeks later in Penney's Dublin.