Shiny and glamorous market-leaders, Sekonda make statement British-manufactured watches. The Seksy brand is synonymous with quality and fashion, exuding femininity and with a range from sleek white leather chic to dazzling diva bling, these are must-wear accessories for the stylish.
The engineering requirements were unique and presented quite a challenge, so we devised a design that had a variety of manufacturing methods used to create robust and eyecatching faceted hexagons. In order to achieve a stand-out display, we created hexagonal frames, faceted geometric hexagons in a combination of matte white and crystal-blasted finishes and used these to be able to group the watches into the three navigational categories. We minimised the clear, moulded watch-holding stalks to allow minimum impact to the overall design and maximum impact to the watches themselves. Its brilliant white, sparkly nature and eyecatching screen allows it to lead next to more basic executions from other brands.
The twin objectives of making the watches the star of the show within a complex design drawing on the Swarovski Crystal-inspired crystal motif were executed to great effect, in a small footprint and rigid design parameter of a simple base and back-board format. The unit achieved its requirement to stand out and embody the brand within a product-dense environment and staff in the jewellery retailer love the new units.