An all-new transformation was required for the Pets at Home division ‘Vets for Pets’ front of house area. The designs had to be functional for the day-to-day duties, withstanding the hustle and bustle of animals and a busy area, but also stylish and inviting. As the first thing visitors see, it was crucial Kesslers London brought inspiration and leaving behind a cold, unwelcoming space typically associated with Vet waiting areas.
An all-new transformation was required for the Pets at Home division ‘Vets for Pets’ front of house area. The designs had to be functional for the day-to-day duties, withstanding the hustle and bustle of animals and a busy area, but also stylish and inviting. As the first thing visitors see, it was crucial Kesslers London brought inspiration and leaving behind a cold, unwelcoming space typically associated with Vet waiting areas.
Vets for Pets are undergoing an exciting brand transformation, to make customers trip to the vets more welcoming. Starting with value engineering the concept stores, the team were able to see where they can improve the current stores layout – therefore promoting the brand through stylish design, an easy shopping experience, and ensuring each area of the space is utilised as much as possible. Kesslers London has previously saved brands money by identifying where space, product, and materials could be better improved. The team then manufactured the new designs that fit the new style requirements and optimised value recommendations.
After the original concept stores went through the value engineering process, the new schemes had been deemed successful and chosen as the design ideas to be rolled out across all Vets for Pets. We can proudly say the teams at Kesslers London are excited to see the expansion of the brand, and the new identity shine.