Charlotte Tilbury collaborated with Disney to celebrate the Disney 100, spread brand awareness, and create an experience shoppers will want to talk about online. To match the energy of the brands, Kesslers London manufactured elements that contributed to a powerful, immersive, and recognisable store-in-store concession that simultaneously enhanced brand visibility and fostered customer loyalty.
Charlotte Tilbury collaborated with Disney to celebrate the Disney 100, spread brand awareness, and create an experience shoppers will want to talk about online. To match the energy of the brands, Kesslers London manufactured elements that contributed to a powerful, immersive, and recognisable store-in-store concession that simultaneously enhanced brand visibility and fostered customer loyalty.
Kesslers London were briefed to manufacture and install elements of a display that created an immersive and memorable experience for shoppers. Ensuring that the recognisable vintage glamour of Charlotte Tilbury was the main theme, while also bringing to life the Disney collaboration in an exciting way that fit well.
The Kesslers London in-house team of experts manufactured the main window display, large archway entrance, and play tables. Materials were then sourced for our in-house manufacturing team to create the assets and finally put together by hand by our assembly team. Every part of the process is completed in-house in the Kesslers London factory, based in Highams Park, East London.
This exclusive in-store concession was an inspiring example of brand storytelling, every aspect was meticulously crafted, with high-quality materials selected by Kesslers London, ensuring visitors experienced the power of the two iconic brands.
Kesslers London ensured that interaction was central to the customer experience, and as such, the Charlotte Tilbury x Disney 100 concession at Selfridges engaged customers far beyond expectations.
The pop-up was proven to be a selfie hotspot, further amplified by influencers and celebrities sharing their moments across social media. #disney100xcharlottetilbury and similar hashtags were trending on social media, with one post gaining over 55K likes on Instagram.