Challenge: Kesslers are proud to operate as one of the selected partners for the design, manufacture and install of retail display equipment for Primark. Fulfilling items across the store environment, we make equipment from hooks and arms to chassis and tables for the sale of all ranges, such as clothing, footwear, home and beauty.
Strategy: Our team specialise in taking the store plan and converting that into an equipment list, which in turn is taken from our dedicated storage facility, sourced from one of our specialist suppliers in Asia or mainland Europe, or made locally for parts that are needed urgently in time for store opening. As part of the contract, we consolidate deliveries, schedule to site and install all of our equipment in time for retail handover.
The Primark mannequins were developed by our team and we supply these to stores across the world from the USA to the UK along with their complementary plinths and some VM equipment. These are the pieces in store that inspire and make the products sing and no store is complete without the bespoke mannequins, ensuring that a range of people are demonstrated in their designs. Recent projects have been completed in Spain, Czech Republic and the Netherlands.