Kesslers acquires Proportion London

Kesslers International announces the acquisition of leading British supplier of display mannequins, bust forms and equipment, Proportion London

Inside Kesslers
Sep 2020
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Kesslers International, the award-winning retail expert based in London, is pleased to announce its recent acquisition of Proportion London.


Proportion London, founded in 1867, are leading British suppliers of mannequins, bust forms and display equipment and specialists in visual merchandising design and manufacturing. As a globally represented VM company, Proportion are renowned for innovative product presentation concepts and the high-quality design and manufacture of papier-mâché bust forms and fiberglass mannequins, accessory presenters and associated visual merchandising products.


Kesslers was founded in 1893 with a flair for adapting to the needs of a changing market and hasn’t stopped growing since, finding new areas for the implementation of its expertise to deliver unique displays, pop-up shops and in-store experiences for brands globally. Kesslers sees this acquisition as an opportunity for further development of its mannequin order, that will support the company in its ambition to increase its foothold in the VM sphere. This expansion underscores Kesslers’ intent to grow in the areas that strengthen its offering and specialism to retailers and brands.


Daniel Astarita, Sales & Marketing Director, comments: “We are lucky to have acquired a brand with as much heritage as Kesslers, bringing with it a strong brand image, reputation and high quality standards. I am sure that Proportion London will bring an exciting chapter to the Kesslers story, augmenting the services that we provide and together will be able to continue to develop and continue to strengthen our position in the marketplace.” 


Proportion London offers an exciting opportunity to introduce Kesslers to a new range of fashion brands to develop relationships and long-lasting synergies.

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