Kesslers London worked with Birmingham City Football Club by designing, manufacturing, and installing their exciting project of transforming their fan club. The goal was to create an all new, exciting, and inspiring space that their fans will enjoy and increase foot traffic.
Kesslers London worked with Birmingham City Football Club by designing, manufacturing, and installing their exciting project of transforming their fan club. The goal was to create an all new, exciting, and inspiring space that their fans will enjoy and increase foot traffic.
The main requirements for this space were to increase sales, footfall, and have an inspiring shop area the fans deserve. To reach these requirements, the project needed to include a nod to the surrounding city of Birmingham, which was accomplished through mesh and steel for an industrial flair. Changeable lighting to promote changing merchandise on the displays in the store, sport-themed mannequins, easy navigation, and a new, exciting feel.
Kesslers London brought this to life by designing and installing changeable LED lights across the store, digital screens, and finally worked with Proportion London to create custom mannequins that have precise and fluid sports movements. BCFC was the first store in the world to have EcoForm, an award-winning and industry-leading sustainable mannequin.
Birmingham City Football Club have confirmed that the transformation fit the requirements exactly. They feel that the club now completely represents them in an all new exciting, and inspiring way. Not only is it a space that the fans deserve, but has improved both the footfall and, importantly, sales.