The countdown to EuroShop is now on! As the biggest event in retail, it’s a major talking point for everyone in the industry. Brands come together to showcase products, services and more – leading to insightful trends for brands to follow. Leading with innovation, the huge halls are filled with exciting stands to explore. As we will be joining them with our stand, we knew we had to create something inspiring to fit in.
Luckily, that’s just what we do (explore our projects here). Here’s everything we did to prepare for the biggest event in the industry, and how we plan to stand out!
What is EuroShop?
Let’s first start right at the beginning, to really understand why it’s such an important event and what it means to be a part of it. The first ever event started all the way back in 1966 with333 exhibiting companies from 11 countries. It was a complete success with a total of over 30,000 visitors attending from both Europe but also from overseas. It became a one-stop-shop of innovation from everything in retail. Products to explore included self-service checkouts, tills, shopfitting, mannequins, and more. Find out more about the history of the event here.
Innovation has been the key element to EuroShop since the 60s, and as it’s also a key factor of our company DNA, so we felt it was an exciting next step for us to join in!
Our Stand
As mentioned before, stands at EuroShop are built to inspire. The halls are full of so many eye-catching stands, so we needed to create something that stood out while showing off what we do and who we are. We have a fantastic, talented in-house team of experts who design and build show-stopping shop fits every day, so we got started with some exciting design ideas. The team started with brainstorming some powerful visual ideas that welcome in visitors who were passing by, ensuring we were including our DNA of innovative, approachability, and being London based. EuroShop is held in Dusseldorf, so working out a stand that fit everything in was a fun challenge.
Once we decided on a rough style, the creative team were briefed with fun Pinterest board of ideas, a list of requirements to include on the stand, and creative freedom to add in whatever they thought would work with the stand. After the designs were created, they went off to get built.
Our factory is busy at work crafting the current shop-fits for London, so we looked for help to bring the designs to life – creating the stand in a sustainable and eco-friendly way was another top priority for us. Which is exactly what we found! Joining forces with ImageCo to create something truly exciting.
What You Can Expect From Us
Along with an exciting stand that has been tailored from the same teams who design and build for iconic stores across London, we have some great features and of course, our inspiring team to chat to. Our entire team of experts from Kesslers London will be on hand including the retail team, beauty team, and Proportion London’s mannequin experts will also be on the stand looking forward to chatting all things retail.
You can go over:
- Shop fit designs and ideas
- Mannequins
- Future trends
- Sustainability
We are all excited to speak to everyone and help your retail goals. Visit us to grab a drink and have a chat!
We Won’t Be Alone
Our new sister brand Genesis Mannequins will be sharing the stand with us. Genesis Mannequins shares our same innovative DNA, being recognised in industry for creative and bold designs. More than just mannequins, they are stand out pieces that contribute to an outstanding retail space. Have a look over the award winning collections now, and see the innovation.
Ask the team about how mannequins can help your shop fit and the award winning innovative sustainable features.
Once Every 3 Years
As EuroShop is only every 3 years, we are going all out! We are making the most out of our time there. Don’t miss out on your chance to see our exciting stand, talk to the team about retail and future trends to get on top of your plans, get inspired, and grab a drink!
Where You Can Find Us
EuroShop is known for being a huge show, with lots of different brands so it’s important to make a note of the stands you want to visit and where they are now! Planning your visit is essential as you can get lost exploring.
You can find our stand and the Kesslers London team in Hall 10, Stand D17. If you’re planning on attending, please reach out to us today so we know to look out for you at the show. We can’t wait to see everyone there, stay tuned for more!