Euroshop is the biggest retail event in the world, with over 824 exhibitors showcasing their retail magic. It’s known for being a hub of creativity, innovation, sustainability, and a glimpse into retail of the future. Only coming around every 3 years, you want to make sure you are making the most of the show. There’s plenty to look forward this year, especially from us!

We are thrilled to share we will be joining the show, representing our new brand Genesis Mannequins.

In this blog, we will be exploring what there is to expect this upcoming year, and why you should come and visit us!

What is EuroShop ?

Held in Düsseldorf, EuroShop brings together the brightest minds in retail design, shopfitting, visual merchandising, and technology. The exhibit is where trends are set, deals are made, and the future of retail is shaped. All under one huge roof. Euroshop themselves have described it as: ‘Dynamic energy, innovative strength, a richness of ideas, decisiveness, optimism and a unique community’.

The hall is split into 7 themes, including:

• Shopfitting, Store Design, and Visual Merchandising (where you will find us)

• Lighting

• Expo and Event Marketing

• Retail Marketing

• Food Service Equipment

• Refridgeration and Energy Management

• EuroCIS

Each theme will include even more, such as materials, sustainability, and technology. Expect to see everything from high-concept store environments and cutting-edge lighting design to immersive displays and innovative materials.

This Year’s Big Trends in Retail you can Spot at EuroShop

Here are some of the trends and innovations to watch out for:

1. Sustainable Store Designs

Exhibitors will be showcasing recyclable materials, energy-efficient lighting, and circular retail concepts. Trends are now advancing even more, ensuring sustainability is inspiring and accessible.

2. Digital Meets Physical

Expect more tech-driven retail experiences! You may see smart shelving, AR displays, and interactive customer journeys that blend the digital and physical worlds.

3. Hyper-Personalisation

Retailers are seeking design solutions that speak to hyper-targeted audiences. Visual merchandising tools like mannequins are evolving to reflect diversity, adaptability, and narrative-driven displays.

Our Big News: Introducing Our New Mannequin Range at EuroShop

Bringing together shopfit solutions with VM, we are expanding our mannequin portfolio with Genesis Mannequins! Genesis offers a wide range of innovative designs, allowing us to bring them in house to our London factory and merge them with EcoForm’s innovative sustainable practices.

We are also thrilled to announce we will be launching an all new range made right here from our team of experts that you will be able to see exclusively at our stand at EuroShop.

Why Mannequins?

Mannequins are more than just display tools; they’re brand ambassadors. In a time when visual storytelling is essential, our mannequins are designed to embody diversity, innovation, and timeless form. Built to represent your brand, invite customers in, and inspire.

Sustainability as Standard

EcoForm is our award-winning range of sustainable mannequins, designed with creating a better future in sustainability. The materials can be applied to any design and still be customised, sturdy, and at no cost to our high standards.

Designed & Made in London

As with everything we do, these mannequins are designed and manufactured in-house, in London from our factory. Expect precision craftsmanship, original concepts, and attention to detail that sets us apart.

Find out more about our sister brand Proportion London and its iconic mannequin capabilities here.

Visit Us at EuroShop 2026

We’ll be exhibiting in Hall 10 / Stand 10E05, showcasing our mannequin range alongside other shopfitting solutions. Come by to:

• See the new collection up close

• Meet the team

• Explore our bespoke capabilities

• Talk shop, and maybe even have a coffee on us ☕

Let’s Connect

If you’re attending EuroShop, we’d love to see you there. Whether you’re looking for high-impact visual merchandising tools, complete store fitouts, or custom design support, we’re here to collaborate.

Follow us on Instagram or LinkedIn, for sneak peeks in the run-up to the event. We also have a brand new mailing list, where we will be sharing exclusive news, behind the scenes, and more.

EuroShop 2026 – Event Details:

• Date: 22nd – 26th February 2026

• Location: Messe Düsseldorf, Germany

• Our Stand: Hall 10 / Stand 10E05

We’ll be sharing more behind-the-scenes content, design stories, and launch previews in the coming weeks, so keep an eye on the blog. See you in Düsseldorf!