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Pure London SS18

It is that time of the year where we here at Kesslers get to browse new collections and find out about the latest trends in women’s and men’s fashion. It was a great day full of colours, catwalks and clothes at Pure London.

The collections for SS18 were mainly based on earthy colours, dominated by green for both everyday casual and evening gowns. There was also a strong showing of white and black themed clothing, that were elegant with simple designs. The most eye-catching garment colour was fiery red that really dazzled the crowd making excellent use of a luxurious, silky material.

When it comes to everyday wear we saw colourful patterns with flowy, loose designs, as well as a vintage look that is making a comeback on the catwalk. This reminds me of the clothes they wore in the iconic movie “Clueless,” bright colour furs with shorts and sky-high heels with colourful socks. This look is for both women and men, it’s a sexy, casual look that will bring a sense of nostalgia to all those who came of age in the 90’s.