Yankee Candle is a world-leading designer, manufacturer and retailer of scented candles and accessories and form part of the Newell Brands portfolio, who Kesslers are proud to count as one of their longest standing customers.
Yankee Candle appointed Kesslers to develop and deploy the new Yankee Candle retail store, devoted solely to their products, in a specialist environment which achieves the feeling of home.
The first store in Cheltenham marks the start of a roll out programme, opening new retail stores across the United Kingdom and, in time, Europe.
The new Yankee Candle store engages the customer from their first approach to the shop, leading them on a journey of discovery and education around existing and newly released products. The merchandise range is ever evolving and growing and with this in mind, Yankee Candle realised the need for the customer to have a full insight into their product range within the store.
The team, including dedicated technical design engineers and project management, took Yankee Candle’s initial design concept and intent, progressing it through to high-quality and durable yet beautiful furniture whilst retaining the ‘special feeling of home’ element of the brief. The first store was launched fourteen weeks from initial brief to install, which was an outstanding achievement by both teams.
As well as the manufacture of the shop fitting elements within the store, Kesslers also adapted, designed and produced the point of sale and visual merchandising tools. Working closely with the Yankee Candle visual merchandising team, these elements sit in pride of place throughout the store, emphasising key products and educational areas.
To keep innovating, the front windows of the store have been fitted with digital media screens, showing video content which is fully updatable from the Yankee Candle head offices in Bristol. New images can be updated with the click of a button, instantly uploading the content to individual or multiple stores.
This was a fantastic project to work on and we look forward to the next tranche of store openings, for which production is already in full swing!
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Kesslers International: designers & manufacturers of retail merchandising display solutions and
point of purchase displays.