Kesslers collaborated with Viktor & Rolf to create their Christmas wrapping cart.
Kesslers designed and engineered the display whose theme was the ‘the magical world of gifting’.
The aim was to create a multifunctional display were products are gift wrapped, tested and displayed in a striking way. It also provided an area for the instore consultants to wrap and craft gift boxes for customers. The display also provides storage for gift boxes and ribbons as well as stock whilst serving a purpose for personalising gifts in the busy Christmas period.
The purpose of this gift cart was to create a dramatic theatre instore, the inspiration behind the Viktor & Rolf Christmas gift cart was to transport the customer to a magical Christmas land where gifts are personalised and wrapped to perfection. These carts were situated alongside the Viktor & Rolf suites and sites. All together these created an intense Christmas environment.
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Kesslers International: designers & manufacturers of retail merchandising display solutions and
point of purchase displays.