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Sally Beauty: Basin St.

Kesslers were delighted to collaborate with Sally Beauty, the largest retailer of professional beauty supplies to consumers and professionals, creating designs, engineering and manufacturing a suite of five different display stands for their Professional Barbering launch, Basin St.

The set comprised of a standalone gondola, 2 variants of gondola dressing kits and 2 variants of wall dressing kit, so that all store formats could benefit from the exciting new scheme.

The brief was to create a new display that would cater more directly to the Male Grooming category, working with both existing products and a fantastic new complementary range of products too. We developed the concept focusing on a traditional theme, which was suitably masculine to appeal to the barbering industry professionals and also individual customers. There was a great industrial look to the gondolas, using brickwork and raw wood finishes to add interest to the area, whilst neatly playing on the Basin St signage.

The Kesslers team really got involved with bringing the project to life; it was very hands on and really suited the in-house ethos of considered design and strong manufacturing. We were able to collaborate with Sally Beauty to find a solution that could stock and highlight the whole range, so that the gondolas became a destination for male grooming within the store environment. Creating mini worlds in a store setting is something that the designers love to work on, ensuring that customers are drawn further into the store and sales are increased with displays that enhance the product ranges.


Karl Thornton the Format Development Manager of Sally Beauty said:

I really enjoyed working with Kesslers to deliver the Basin St project; it was a great opportunity to create a unique, stylised display area and the whole team truly delivered.

Drawing on a vintage barbershop feel and identifying current barbering trends we achieved a traditional look-and-feel using a mixture of materials and processes. The end result stands out and showcases the whole range of professional male barbering supplies perfectly.”


Contact us to discuss your next project: Call: +44 (0)208 522 3000 l Email: kesslers@kesslers.com

Kesslers International: designers & manufacturers of retail merchandising display solutions and
point of purchase displays.