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Sainsbury’s new SmartShop launches in store

Kesslers were delighted to be nominated as the design and manufacturing partner by Sainsbury’s to develop their next generation of ‘Scan as you go’ store furniture for a high-profile store trial.

The project started with key members of the Sainsbury’s design, project and procurement team, with Kesslers receiving a workshop brief that would require a creative design tender, technical and engineering, manufacture and delivery, all in less than four weeks.

The studio team were really excited by the brief, so came up with a range of creative solutions for presentation to all stakeholders. This led to a really clear direction from the Sainsbury’s Design & Formats team, at which point the Technical and Engineering picked up the baton, finessing the detail of the bespoke Till Units, Colleague Rescan Bench and Scanner Handset Wall. This gave two weeks to develop the units for manufacture and get them made!

Kesslers worked in sync with the Sainsbury’s design, operational efficiency and D&T teams to ensure that decisions were made rapidly and put into action. The internal teams worked seamlessly to get everything ready in time, turning around samples and additional requests really quickly.

Just 24 days after the initial brief and tender process, the trial equipment for the Weedon Road SmartShop was ready for approval at Kesslers by the dedicated Sainsbury’s team. After a really positive session, the units were packed for install on Sunday, ready for staff training on Monday morning.

The install was a success and feedback from colleagues and customers alike has been really positive. Kesslers look forward to working on the next exciting collaboration with Sainsbury’s.


Contact us to discuss your next project: Call: +44 (0)208 522 3000 l Email: kesslers@kesslers.com

Kesslers International: designers & manufacturers of retail merchandising display solutions and
point of purchase displays.