Kesslers collaborates with New Look for their new Beauty launch across the UK and EU in countries such as France, Belgium, Poland and Ireland.
New look has implemented more than 300 rebranded units as well as brand new make-up units across 200 stores including four bespoke units which one is in their flagship store at Oxford Circus. The other three units are in Cardiff, Carlisle and Donegal Place. This units were created to re-vamp the look of the cosmetic units as well as to show-case a whole new product range of make-up, bath and body that new look developed.
New Look has invested massively in this range with more than 400 new lines in the beauty sector. They entrusted Kesslers with this launch due to its history working with big projects and huge ranges. They needed a company that could cope with challenges faced and of utmost professionalism.
A project this size comes with its challenges and one of them was that due to the vast range of new lines, products were arriving even a month before the launch. Kesslers expert technical design team worked hard to design tiles that were to be in stores in a months’ time. With dedication and hard work, they succeeded with what seemed to be the impossible.
The Kesslers team undertook the New Look concept and the Kesslers technical design team created a prototype to bring the concept to life. Within the floor units 90 different bespoke tiles have been produced to enhance the display of the products and give the product a more premium feel.
The wall unit is designed to draw customers to the beauty area from across the shop floor using illuminated lightboxes and signage. Kesslers manufactured and assembled them in house bringing the displays to life. All the electrical wiring of the units took place at Kesslers International and was tested onsite.
Kesslers carried out the delivery and installation in two and a half weeks. This was a complex rollout with delivery to around 17 stores per night. We manage to deliver and install the units within two weeks in two hundred stores.
New Looks beauty buyer Debra Watson said “We have spent the last 18 months developing an exciting new beauty range with around 420 new lines that range from colour cosmetics and hair care to bath and body and every beauty accessory you could think of! We really focused on improving our formulas and sourcing premium ingredients to ensure we are offering the very best value to the consumer with great performance.”
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Kesslers International: designers & manufacturers of retail merchandising display solutions and
point of purchase displays.