Health & beauty in-store presentation
With decades of experience within the cosmetic industry, Kesslers are always happy to contribute to industry features. A recent example of this is Charles Kessler’s contribution to SPC (Soap, Perfumery and Cosmetics) Magazine.
Charles Kessler recently wrote a piece for the industry leading magazine, which provides products news, regulation updates, technical articles, company reports and country reports in the global cosmetics and personal care industries.
The article was entitled “On Display” and discussed the importance of in-store presentation for the health and beauty sector. Many themes were touched on, with interactivity being focused on in more depth. This went on to discuss the use of technology, innovation and simple planning in-store to encourage shopper interaction and customer loyalty.
For more information on Kesslers media contributions, please contact Kesslers Marketing & PR Department +44 (0) 208 522 3000.