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Kesslers Exclusive Independent Research

New independent research from Kesslers International, experts in the design and manufacture of retail merchandising displays.

The research consisted of 500+ consumer surveys performed by independent research agency Launch Pad Research, who specialise in shopper behaviour.

 

The research was designed to identify:

  • The current multi-channel retail environment
  • Preferred shopping behaviour channels
  • Key motivational retail stimuli
  • Current shopper behaviour profiles

 

Key Findings Revealed

Accessibility to the internet has redefined the purchase decision process, with 76% of adults now owning a smartphone.

This rapidly growing accessibility to the internet has taken Omni-channel retail to a new level, resulting in changing retail strategy and vocabulary.

The research concludes 2016 consumer behaviour can be segmented into six key shopper profiles, highlighting typical buying processes and motivational stimuli.

Despite the explosion of Omni-channel shopping, the most popular channel remains in-store, with 88% of respondents saying they went to store to make a purchase in the last seven days.

Furthermore the majority of shoppers believe it is important for a brand to have a physical brand presence, with 70% of respondents saying it is essential, 17% saying it is fairly important and only 13% saying it is not essential, giving the example of Amazon and Etsy.

The research also uncovers, 2016 consumers’ decision making process and in-store motivational stimuli, including the top 5 factors that enhance the shopping experience.

 

To request a copy of this exclusive research contact Kesslers Marketing Department:

Call: +44 (0) 0208 522 3064   Email: info@kesslers.com