Kesslers dozen in Düsseldorf!
Kesslers dispatched some of their team, including twelve account directors and designers, as an exploration committee to spend two days at EuroShop, the world’s number one retail trade fair, seeking out the best in innovations, displays, technology and in-store experience, to ensure that Kesslers continues to lead the industry with innovative and creative ideas for their customers.
113,000 visitors were in attendance, representing 138 countries, all keen to see what the latest trends would be to dominate the retail sector in the coming months. There was a real diversity of stands among the 2368 exhibitors, each demonstrating flair in one of the seven key sectors housed across the 127,000m² of event halls.
The team found some really innovative ideas and materials which could be incorporated into future projects and design concepts for their retail and brand customers. Some themes really stood out for the group, such as fabric light boxes and augmented displays, interactive technology for in-store and shop windows and automated and more efficient checkout experiences.
Some of the top picks were:
Fabric Light Box solutions –
Fabric Light Box solutions, which are able to provide seamless corner displays or allow a printed graphic to be blended with an animated background using LEDs. This could be used to great effect in some of the store environments that we have recently created for customers.
Neil Harrison – Technical Design Engineer
Innovations in wood and wood effect –
We saw some quirky ‘flexible’ wood solutions as well as some metal units which have been finished in a wood effect, using power coat and transfer film. This means that more premium aesthetics can be achieved without being limited to the form of wooden sheets.
Philip Cuthbertson – Account Manager
There was an average 12 miles walked per team member on each day, so most of them took a pit stop at the POPAI seminars to listen to one of the guest speakers. One of the most interesting talks came from Nick Jones, who highlighted a collection of Must See Innovations for 2017. There were some nifty ideas for enhancing the customer experience, from the ice cube that lets the bartender know when a glass is empty to the self-propelling shopping trolley that plots the most efficient route through the store based on the shopping list. Our Account Managers are really looking forward to seeing some of these technologies enhancing shopping trips in the near future.
On the Tuesday evening, Kesslers were pleased to host an evening in a Hausbraueri in the old town, sampling classic Düsseldorf beer and pork sandwiches. It was enjoyable to see so many familiar faces together, unwinding after a long day at the fair. The event was a real success and everyone welcomed the opportunity to share their best finds of the day with a great group of experienced industry friends.
As people departed the exhibition on Wednesday, there was a huge reminder that the next event is scheduled for February 2020, so the Kesslers team hopes to see more of you then for a few more days exploring the future of retailing!