Kesslers International creates a landmark display with the Little Greene Colour Centre
Brief
To communicate different options to customers by clearly displaying the various tones their paint can take under a given light.
Development
Little Greene and the English Heritage range communicates style, reliability and prestige. It is aimed at very discerning paint customers willing to pay more to get the highest quality paint and colour finish which was to be reflected in the quality of the display.
We created a display that could either be wall mounted or used as product merchandiser to hold stock. It is designed with a switch enabling customers to pass from fluorescent to spot light thus reflecting the difference one can witness at home when the sun sets, rises or if the light were dimmed. The colour blocks have been designed with a curved angle to outline the changes happening between shadow and light. They can be easily removed and updated to adapt to the ever growing colour range consequently making the display longer lasting.
Results
The Little Greene Colour Center has won a Silver Award at the 2009 POPAI UK & Ireland and a Gold Award at the 2010 European POPAI Awards; two competitions that recognize excellence and innovation within the POP and in-store communication industries.
Click here to see the other winners!
