The brief was to create a shop-in-shop range of merchandising units to promote the much anticipated brand extension of Topshop’s Make up line. 

The displays encapsulated the fresh innovative spirit of the Topshop brand, through creation of raw minimalist black and white units which tied in with the product range style and packaging. The minimalistic design also helps to exaggerate the colours featured in the quirky spring summer 2010 line. 

The new design received a fantastic response from both the public and the investor. Project results saw an immediate increase in sales figures which far exceeded the forecasted results.