Chairman, Charles Kessler, has been named a ‘just in time expert’ by Esprit magazine.
The article featured in the November 2009 issue provides an overview of the Kesslers group, honing in on Charles’s expertise, specifically in the beauty industry and his understanding of beauty brands.
The article highlights Kesslers willingness to change and adapt with the times. Charles explains the importance of a marketing mix lineup when the packaging, PR and retail display come together, increasing brand power and therefore its profitability.
The article also focuses on the long term success of Kesslers and particularly the desire and ability to build on strong and long-term relationships with all their customers. All of which ensures Kesslers International has become “An important part of brand communication”.
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