The eye-catching new retail units for Zoggs swimwear and goggles - designed and manufactured by Kesslers International - resulted in instant uplift in turnover as soon as they were launched. Dorking Leisure Centre is currently showing a 73% increase in average weekly sales compared to last year, whilst Harrow Leisure Centre exceeded its entire month’s retail target by the end of the first week in the month the new units were introduced.

Kesslers International was given the challenge of devising units that could attractively feature items the size of a swimming goggle right up to the size of a swimsuit without changing the retail unit. The Zoggs display units have been created to attract and engage consumers, encouraging them to touch and feel the product. They are colourful, easily shop-able units that depict the Zoggs lifestyle and complement the quality of the product and the packaging.

Positioning is of crucial importance, as David Annand, UK Marketing Manager for Zoggs, explains: “They have been strategically positioned in each outlet so that they sit on the edge of the landing zone when consumers enter each outlet and are in a position to stop, look, see and interact with the product on offer.” Kesslers International was involved in the Zoggs project from the initial briefing to shipment in-store. Throughout that time Kesslers’ design and technical teams worked closely with Zoggs marketing and sales to ensure every angle was covered for a successful outcome.

David Annand comments: “What makes Kesslers stand out from the rest is that they are obviously very knowledgeable with regard to point of purchase displays but at the same time are very approachable and listen to their clients’ demands. The Kesslers team realise that their clients, more often than not, know what’s best for their end consumer and work closely to turn client thoughts and wishes into attractive and functional displays.”