Kesslers understand the ability to influence the consumer's purchase decision is critical to all brands.

Our 10 golden rules to implement this include:

1. Focused consumer understanding is essential.
2. Brands that engage consumers emotionally sell more.
3. Consumers pay more for a good brand experience.
4. Displays help link the brand and product purchased - adding to the consumer experience and perception of the brand.
5. Consumers look for simple clues to help them navigate in-store - keep communication simple.
6. Consumers recognise brands and products using colours and shapes.
7. Displays create desire, give direction and drive impulsive shopping behaviour.
8. Up to 75% of purchase decisions are made at the point of purchase
9. Product sampling is essential - 33% of items interacted with are bought.
10. Product, service and in-store environment must deliver the same brand promise for true success to be achieved.

Kesslers research

Download the pdfs below for a unique insight into attitudes and needs of the modern consumer.