ASHINGO MULTIMEDIA
The
Challenge:
• Provide
Plasma screen mass communication in shopping centres
• Create a
design structure suitable for the most prestigious of
malls
• Be out of
touch, but easy to service
• Make maximum
use of new technology
The
Solution:
• Nine plasma
screen matrix for key locations
• High security
and installation strength, but apparently floating to the consumer
• Easy rear and
front access for servicing and cleaning
The
Result:
• Hugely
admired by staff and consumers
• Enabled a new
advertising channel to be successfully launched in shopping centres
• Being rolled
out nationally and internationally
WALLPAPER CITY GUIDE
The
Challenge:
• Communicate a
range of city guides
• Complete
modularity for store load-up
• Minimum floor
space
• Show the
front cover at all times
• Easy to
update
The
Solution:
• The rotating
4 sided floor stand
• Individual
self-stacking cassettes
• Side pocket
for vision of book front face
• Room for
stock of 20 city guides in each pocket
• Options for
counter/floor/wall
The
Result:
• City guides
have established themselves in the market place
• Continuing
demand for updates
• Easy to
use
CLARINS TOUCH OF MAGIC
The
Challenge:
• Create a
“look” tester to support colour cosmetics
• Create a
mirror effect to reflect the visual treatment
• Make it easy
to use for store and consumer
• Reflect the
Clarins positioning
The
Solution:
• Double tinted
mirror
• Injection
moulded product locations
• Metallised
plinth
• Flatpack
dispatch
• Multiple
location
The
Result:
• Stunning on
counter
• Promotion
life extended due to success
• Principle
extended to other units
SUPERDRUG BRONZING
The
Challenge:
• Present a
range of brands and products with drama on shelf
• Make the
shopping experience easy for the consumer in a
complex
market
• Help the
staff identify products and reload correctly
• Add to the
prestige of the store
The
Solution:
• A
category-led shelving programme
• Top shelf for
information/highlighting/key products
• Side fins for
vision left and right
•
Bronze/translucent materials to communicate the product
category
• Easily
updatable ticket strips produced in metallic bronze
print
The
Result:
• 30% increase
in sales
• Design
foundation for new generation shelving and stores
• Design
principles picked up and carried through to other
categories
